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The Journal of Community Health Management

Effect of Statutory and Pictorial Health Warning among People Consuming Tobacco Products in Pune City, India – A Questionnaire Study

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Author Details: Karan Talreja, Ladusingh Rajpurohit, Pooja Thawani

Volume : 3

Issue : 2

Online ISSN : 2394-2738

Print ISSN : 2394-272X

Article First Page : 75

Article End Page : 79


Context: Government is trying diligently to reduce the sale of tobacco products among the consumers by taking proactive measures like mandatory statutory and pictorial on the tobacco packaging. This study was conducted to check the effectiveness of such warnings amongst consumers.
Aim: To assess the effect of statutory and pictorial health warning among individuals consuming smokeless tobacco product.
Settings and design: The questionnaire study was conducted among 203 smokeless tobacco consumers of Pune from 01st August to 30th August 2015.
Material and Methods: 203 consumers formed the sample size of the study. 12 closed ended questions were asked by interview method. The responses were collected, tabulated and analysed.
Statistical Analyses used: Descriptive analysis.
Results: Mean age of the study participants was 37.67±8.14 ranging from 23-65. 198(97.5) of the study participants were aware of the pictorial warning. Though 157(77.3) wanted to quit tobacco, 33(18.2) were not able to understand pictorial warning.
Conclusion: It was concluded that though there was awareness about pictorial and statutory warnings which are found to be effective tools to help consumers quit tobacco. Poor quality of packaging and absence of warnings on few of smokeless tobacco did not serve the purpose.

Key words:
Health warnings, Pictorial Warning, Statutory Warning, Smokeless tobacco, Tobacco cessation