Journal of Management Research and Analysis

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Impact of Behavioral Biases in Investment Decision and Strategies

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Author Details: Neha Verma

Volume : 3

Issue : 1

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 28

Article End Page : 30

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Abstract

In present day behavioral finances play the important role for the investment decision making. In present day the investor’s take the variety of the decision. There are various option or choice available for the investors in the market while taking investment decisions. Decision making means final selection n of the best alternative which are available for the investors in the market some investment decision are easy and other investment decision are the complex and require the multiple approach. This study is evaluate the and identify the behavioral biases involve in the investors decision making while taking investment decision and also identify the impact of the behavioral biases involve in the decision making. Behavioral biases generally variation in the judgments that occur in the particular situation which lead to irrational decision inaccurate decision. These studies focus the some of the behavioral biases which affect the investment decision for the investors.

Key words: Confirmation bias, Disposition effect, Familiarity bias, Loss aversion, Over confident biases, Representativeness