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Journal of Management Research and Analysis


Article on Pepsi’s Promotional Strategies


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Author Details: Syed Farazuddin, Faizan Ahmed, Akshith Maddali

Volume : 3

Issue : 1

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 56

Article End Page : 58


Abstract

This article is literature study of promotional impact on Pepsi. Pepsi use CSR as a tool to gain emotional empathy and bring about a positive response towards their product. All in all Pepsi are masters in promoting and capturing the public’s heart. The company tries to deliver emotional experiences such as happiness, hope and optimism. This article is basically a review study. The literature for the study is obtained through certain reliable research repositories. The literature survey revealed astounding facts as how to position brand in a typical market like India. The study reveals that strategic marketing along with social media presence could impact positioning of the foreign brands.