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Journal of Management Research and Analysis

Marketing and innovations in different eras

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Author Details: Rahul Gupta, Ayushi Paliwal

Volume : 4

Issue : 4

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 172

Article End Page : 177


The paper researches the various marketing strategies in different generations. There have been many innovations in the recent past so this paper tries to categorize the different strategies involved in eras. Different innovations are suited for various segments. The varied generations have requirements which need to be catered accordingly. Marketers cater to their needs by using various strategies as described in the paper. The paper describes the features of different generations and their understanding of the products. It also explains the buying habits of each individual of each segment which can benefit the marketers to sell the product. Finally the paper takes an example of TV and Telephones with the history of their origin to different marketing innovations which have been in the recent past to lure the customer needs and wants