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Journal of Management Research and Analysis


A STUDY ON FACTORS AFFECTING ONLINE SHOPPING BEHAVIOR OF CONSUMERS IN CHENNAI


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Author Details: R. Ganapathi

Volume : 2

Issue : 2

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 123

Article End Page : 126


Abstract

Online shopping is a form of electronic commerce which allows consumers to directly purchase products or services from seller over the internet using web browser. Growing numbers of consumers shop online to purchase goods and services, gather product information or even browse for enjoyment. Online shopping environments are therefore playing an increasing role in the overall relationship between marketers and their consumers. The exploratory factor analysis shows that convenience, website features, security and time saving are the factors affecting online shopping behavior of consumers. The regression analysis indicates that convenience, security, website features and time saving are positively and significantly influencing the purchasing decision of consumers at one per cent level. Online retailers need to ensure that the online shopping process in their websites is designed to be as easy, simple and convenient as possible for online consumers to shop online. In addition, online retailers also need to ensure that they provide an efficient delivery service to their consumers.


Key Words: Exploratory Factor Analysis, Online Shopping, Purchasing Decision, Regression.