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Journal of Management Research and Analysis


A STUDY ON CUSTOMER PREFERENCE AND INVESTMENT IN COMMODITY MARKET WITH SPECIAL REFERENCE TO MONEY MANAGER COMMODITY SERVICE


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Author Details: Iyappan. V, Renuka K.J.

Volume : 2

Issue : 2

Online ISSN : 2394-2770

Print ISSN : 2394-2762

Article First Page : 133

Article End Page : 135


Abstract

 “Risk comes from not knowing what you’re doing.”
                                                                                                 -Warren Buffett

The study has been conducted by adopting survey method among clients from money manager commodity service, by using a well structured questionnaire. 115 respondents were used for the study in the convenient sampling method.
The study dealt with the importance of the customer preference and to find out the level of preference from the customers. The study provides some findings that were interrupted from the analysis of the collected data. Compared to bullion, Agri-product, metal, energy sectors, the investors are willing to prefer bullion sector (GOLD). So the firm should create awareness over other sectors.


Key words: Customer’s preference, Investment and commodity market.